Experiential marketing

Experiential marketing is a new technique that allows (potential) customers to undergo a feeling similar to the product experience. It is the new frontier in the field of customer loyalty. It is based on the emotional experience felt by the individual when purchasing and using the product rather than its presumed objective benefits.
 

An example? In Chicago, in launching some warm soups, Kraft has installed some public warm benches at bus stops – next to big adv billboards – in order to give a feeling of warmth, perceived when eating a hot soup at home.

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